On the 4th, Samsung Electronics announced the opening a new online store for its B2B customers in Germany. Samsung will expand the new store to 30 countries worldwide.
Samsung’s B2B online store is a service within Samsung.com providing products and solutions, and purchase benefits — all dedicated to small and medium-sized businesses (SMBs).
The Samsung B2B online store accepts various business payment options, such as installment and invoice payments. Additionally, customers can benefit from exclusive corporate-only promotions, discounts on the total purchase amount, and technical support. Furthermore, customers can shop from a diverse product portfolio from Samsung Electronics, ranging from TVs, monitors, air conditioners, and refrigerators to mobile products such as laptops, tablets, and mobile phones.
Samsung Electronics first launched its B2B online store in October 2021 in Australia, France, Türkiye, the U.K., and the U.S. Since then; the service has vastly expanded throughout Europe, Southeast Asia, and the Middle East with an impressive coverage of 30 countries in less than a year and a half.
“The key elements to the remarkable expansion of B2B online stores are open accessibility, simple purchase process, and a variety of payment methods specialized for SMBs,” said Daniel Kang, Executive Vice President and Head of the D2C Center at Samsung Electronics. “As we see the growth potential in the online B2B business globally, Samsung will continue to expand and develop services to provide practical benefits and support for our SMB customers.”
Compared to last year, the average number of newly signed-up members globally has increased by 100%, and the sales on the B2B online stores have doubled in growth as of this February.1 Based on these achievements, Samsung Electronics plans to further grow its online B2B retail footprint to maximize the benefits and services aimed specifically at SMBs.
By_BK Minm KDFN kdf@kdfnews.com
The Summary of This Article in Korean as follows.
■삼성전자, ‘B2B 고객 전용 e스토어’ 전 세계 30개국으로 확대
삼성전자가 해외 중소기업과 소상공업자의 제품 구매 편의를 위한 ‘B2B 고객 전용 e스토어’ 서비스를 독일에서 3일(현지시간) 신규로 개시하며, 대상 국가를 총 30개국으로 확대했다.
B2B 고객 전용 e스토어는 2021년 10월 미국ㆍ영국ㆍ프랑스ㆍ호주ㆍ튀르키예 등 5개국에서 처음으로 서비스를 시작해 지난해 유럽 대부분의 국가와 베트남ㆍ태국ㆍ싱가포르 등 동남아, UAEㆍ사우디아라비아ㆍ이집트 등 중동 지역까지 확대한 바 있다.
이 서비스는 할부ㆍ인보이스 거래 등 결제 옵션을 다양화하고 기업 전용 할인과 구매 금액 기반 할인, 구매 제품에 맞는 기술 지원 등을 제공한다.
올해 2월 말 기준 전 세계 가입자 수가 지난해 2월 말 대비 2배 가량 늘었으며, 1~2월 매출 역시 전년 동기 대비 2배 가까이 성장했다.
삼성전자 강신봉 부사장은 “B2B 고객 전용 e스토어의 경쟁력을 B2C 수준으로 높여 소상공업자들에 실질적 혜택을 제공하고 사업 확대를 위해 노력할 것”이라고 말했다.
사진=삼성전자
박주범 기자 kdf@kdfnews.com
