SPC Group proudly announced on the 2nd that 'Paris Baguette Mall of Asia,' the first Philippine branch that recently opened in Manila, is receiving positive responses from consumers. This is a testament to the company's impressive and intriguing localization strategy.
SPC Group said, "Since the first branch in the Philippines opened on the 18th of last month, the average number of visitors per day has reached about 1200 until the end of April," and "more than 3000 products such as bread and cake are being sold per day."
SPC Group plans to open two additional stores in the second half of this year to continue its' localization and high-end' strategy.
SPC Group has established itself as a 'premium bakery cafe' in the Southeast Asian market and is accelerating its image improvement and value creation in Singapore, Indonesia, Malaysia, and Cambodia.
At the first branch in the Philippines, 'Ensaymada (a dessert with plenty of buttercream, sugar, and cheese on bread), known as the national bread of the Philippines, was reinterpreted as 'Pure Milk Cream Ensaymada (Korean Milk Cream Ensaymada)' and continues to sell out every day.
'Silky Roll Cake' is listed in the Guinness Book of Records as the world's best-selling roll cake and is consistently loved by locals.
An SPC Group official stated, "We are committed to continuing our success in the Philippine market, leveraging the competitiveness and know-how we have accumulated over 10 years since our first entry into the Southeast Asian market in 2012. With Paris Baguette's excellent products and services, We are determined to elevate the status of K-Bakery in the global market."
The link to the Korean version of this article is as below.
▷파리바게뜨, 필리핀 1호점 '현지화' 전략 성공...'엔사이마다' 국민빵 연일 완판
By_BK Min, KDFN
kdf@kdfnews.com
Source_ⓒSPC Group
