China Duty-Free Group (CDFG), the world's number one travel retailer, has launched the CDF Duty-Free Shopping Festival.

The nationwide promotion was unveiled on 15 July and runs to September. Themed ‘Free Up, Winning and Taking Off,’ the festival aims to provide consumers with a multi-category, enhanced shopping experience packed with incentives and rewards.

The campaign, targeted at both inbound and outbound travelers, rewards consumers through discounts, gifts, in-store interactive cards, and other offers to drive increased duty-free consumption.

CDFG noted that China’s inbound and outbound tourism market is growing after the COVID crisis, leading to the phased stores reopening in key Chinese cities.

CDFG has aligned with multiple brand partners to create the shopping festival across stores in nearly 20 key cities nationwide, including Beijing, Shanghai, Guangzhou, Hangzhou, Sanya, Haikou, Bo’ao, Chengdu, Chongqing, Kunming, Xiamen, Shenyang, Nanjing, Qingdao, Xi’an, Wuhan, Changsha, Fuzhou, Urumqi, and Heihe.

CDFG has also created an array of hot air balloon-themed check-in interactive areas across nearly 20 stores. Consumers can participate in the fun and share their experiences on social media platforms with the opportunity to win customized gifts.

CDFG has leveraged its strong brand connections and purchasing power to deliver a series of themed promotions to meet growing consumer demand for personalized, multi-category, and high-quality duty-free consumption. These include the CDF Fragrance Festival, the third 88 Eyewear Festival, the third Smart Electronics Carnival, the CDF Wine Festival, and other category-specific promotions.

Simultaneously, CDFG is introducing a wide range of new products and services, including various niche perfumes, a fast-growing category in China. Selected sunglasses products are also being added to the shopping offer.

CDFG plans exciting experiences for the Hainan province CDF Haikou International Duty-Free Shopping Complex. A large electronics carnival interactive experience area has been created where consumer technology enthusiasts can discover the latest digital products with exclusive gifts.

Hainan island is a particular focus of the promotional activity. The second Hainan International Offshore Duty-Free Shopping Festival and the fifth CDFG Hainan Offshore Duty-Free Shopping Festival kicked off recently, featuring some 800 domestic and international brands across multiple categories.

Themed marketing activities, including China’s first duty-free children’s fashion show, have formed part of the program.

Summing up the CDF Duty-Free Shopping Festival, the retailer said that duty-free shopping had become an integral part of the travel experience in China over recent years, with huge market potential still untapped. Such promotions will tap that potential, it said. 

The summary of this article in Korean is as follows

■CDFG, CDF 면세 쇼핑 축제 'Free Up, Winning and Take Off' 개최

세계 1위 여행 소매업체 중국 면세점 그룹(CDFG)이 중국 전역에서 CDF 면세 쇼핑 축제를 개최한다고 최근 밝혔다. 

21일 무디리포트에 따르면 이번 축제는 지난 15일에 공개돼 9월까지 진행된다. 

'Free Up, Winning and Take Off'라는 주제로 진행되는 이번 축제는 면세점을 찾는 고객에게 다양한 혜택을 제공한다. 

입·출국 여행객 모두를 대상으로 하는 이번 축제에서는 면세 소비를 늘리기 위한 할인, 사은품 등을 제공한다. 

CDFG 관계자는 "코로나 팬데믹 위기 이후 중국의 여행 소매업은 다시 도약하고 있으며 이는 중국 주요 도시에서  단계적 면세 시장 성장으로 이어지고 있다"고 말했다. 

CDFG는 베이징, 상하이, 광저우, 항저우, 싼야, 하이커우, 보아오, 청두, 충칭, 쿤밍, 샤먼, 선양, 난징, 칭다오, 시안, 우한, 창사, 푸저우, 우루무치, 헤이허 등 전국 20개 주요 도시의 매장에서 다양한 명품 브랜드와 이번 축제를 위한 파트너쉽을 체결했다. 

제2회 하이난 국제 역외 면세 쇼핑 페스티벌과 제5회 CDFG 하이난 역외 면세 쇼핑 페스티벌이 최근 개막했으며,  약 800개의 브랜드가 참가할 예정이다. 

Source_©The Moodie Davitt Report

By_BK Min, KDFN kdf@kdfnews.com